I ran across this cartoon the right, and thought it appropriate to the lesson here........ Not as worded, mind you. But, what I changed it to slightly in mind.

Check it out and, in doing so, replace the "Vietnam" in the the center with "web site." (that's very clever, isn't it? I thought so anyway). Change "Asia" to "the web" (again in keeping with the 'clever' theme), and then alter "getting out" to "getting around," and you're set (I think).

Sorry to make you use your imagination. But I just thought, with a little maneuvering, this cartoon has even greater possibility in being updated for the modern era.

Some of the more interesting discussions points and comments I ran across from the class following this week's posts:

Brian Whelan discussed an interface style guide. He had the following input from his article: "The article discusses the importance of creating concrete guidelines that protect a company’s brand, through the creation of a style guide that covers":

• Site Layout and Composition
• Typography
• Types of images used
• The site’s color palette
• Overall brand guidelines
• Programming languages

This is very much an IMC type of consideration.

Maureen Ater's article dealt with writing content that works. Many times, this kind of thing is overlooked and too little effort and attention are given it. But for some (including myself), there's nothing that can sink a site quicker than poorly written and thought-out content. It's almost as if either someone is not writing for their audience, aiming too far above them, or sometimes, a little below them. (That's not to say anything about poorly formulated thoughts, misspellings, syntax problems and errors in grammar, etc.).

The suggestions she found pretty well mirrored the way I've learned to do things at the newspaper: Use jargon when appropriate (sometimes it's unavoidable, but it's not always necessary, and you have to remember the audience you're writing for); avoid the use of vague words (which is a huge pet peeve of mine, mainly in life, when people don't consider information from *your* perspective); and be direct and simple. Trim the fat, leave the meat.

Very, very simple. Very straightforward. Very much commonsense solutions and considerations, as I mentioned in the last posting.

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