Nevertheless, there were many important considerations therein. And, really, they were really just common sense, practical solutions for making web sites the best they can be.
The AST Scale (attitude toward the site, which should be "ats," shouldn't it?) was interesting. They it as follows:
- Entertainment (i.e., Fun, Exciting, Cool, Imaginative, Entertaining, Flashy)
- Informativeness (i.e., Informative, Intelligent, Knowledgeable, Resourceful, Useful, Helpful)
- Organization (i.e., not Messy, Cumbersome, Confusing or Irritating)
Good enough. But I had a different idea to expand upon the concept, changing the 'I' from "Informativeness" to "Interactivity," and adding a 'U' to cover the informativeness part (either "Understanding" or "Usefulness," take your pick). Now we just need an 'A.' Unfortunately, I couldn't think of one. But I do think the concept of interactivity with a site is important to the attitude formed regarding it.
Informing us that first impressions matter is another common sensical consideration. However, I did not realize that users often made conclusions about a site within "as little as 50 milliseconds." (Ramos, Lesson 8). That's a lot of pressure for web sites to perform, with that kind of instantaneous judgment.
We're told in life that first impressions always matter, and they do, whether they're fair or not. You may have the best web site in the world, but if you can't gain someone's attention immediately, they may have no purpose in sticking around (or so they think). Happens that sometimes people don't get to know you beyond their initial impression of meeting you in some capacity either. It's just the way it is, so people just kind of have to anticipate and plan for it.
Simplicity is really undervalued these days. So is navigability. Basically what these boil down to when it comes to web sites is not overburdening a view unnecessarily, and making things as straightforward and unfrustrating (think I made up a word there) as possible.
It doesn't mean you can't make your site flashy and "complicated," including myriad links, pages, animations and so forth. You just have to make it fall within the grasp of your intended audience.
Ramos, J. (2008). "Lesson 8: Creative considerations in
emerging media." IMC 619. West Virginia University.
Retr'd Dec. 12, 2008.